Behaviorial realism: act and feel like being there
Agency: people think they are interacting with human when they are using computer
Nass & Moon (2000)
Anthropomorphism (拟人论)--assignment of human traits and characteristics to computers
- Over-use of human social categories, eg. gender
- Over-learned social behaviors, g. g. politeness
- Premature cognitive development
- Why?
- --Computers use words for outpput
- --Interactivity
- --Filling traditionality human roles
Rejecting anthropomorphism
- Computers are not objects, but peers in social interaction
- People are unawere (and consciously reject) their social behavior towards computers
- People respond similarly to computer as they do if a person was on the other side of the computer
- Question to discuss: What characteristics of computers leads people to follow human-human social rules? Why?
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